The client was doing a yacht resto-mod and already had some social media presence generating interest, but no dedicated place to send that traffic. They needed a website built specifically to capture and qualify those leads.
We built a conversion-focused WordPress site centered on driving visitors to inquire about the boat, backed by a lead magnet: a downloadable specification sheet. That gave social media traffic a place to land, submit their information, and hand off collected emails to the broker to continue outreach and move the sale forward. We also set up detailed analytics through Google Analytics and the WordPress backend, using Jetpack for SEO along with plugins to track contact form submissions and lead magnet downloads.
The end result gave the brokers a real bridge between the organic content they were already creating and the sales process — a place for those leads to land, convert, and keep moving.