Privacy Policy

1. Who we are

Web Stack Strategies LLC ("Web Stack Strategies," "we," "us," or "our") operates the website at webstackstrat.com (the "Site"). We're a web design, development, and digital marketing agency based in Chicago, Illinois. This Privacy Policy explains what information we collect from visitors to the Site, how we use it, and the choices you have.

By using the Site, you agree to the collection and use of information as described here.

2. Information we collect

The Site doesn't have any sign-up forms or account system, so we don't collect information from you automatically just by your visiting. Everything you might share with us is voluntary, and it comes to us in one of two ways:

• Emailing us. If you reach out to hello@webstackstrat.com, we receive whatever you choose to include — typically your name, email address, and the contents of your message.
• Booking a call. If you schedule a consultation through the Calendly widget on the Site, Calendly collects the information you enter in that flow — usually your name, email address, phone number, and any project details you provide — and shares it with us so we can prepare for and follow up on the call. Calendly's own privacy policy governs how it handles that information; you can read it at calendly.com/privacy.

3. Information collected automatically

We use Google Analytics to understand how the Site is used — things like pages viewed, time on site, general location (city or region level, derived from IP address), device and browser type, and how you arrived at the Site. Google Analytics does this using cookies and similar technology. We look at this information in aggregate to see what's working and improve the Site — we don't use it to identify you individually.

We also use Google Search Console, which shows us how the Site performs in Google Search (for example, which search terms lead people to us). Search Console reports aggregated search data — it doesn't identify individual visitors.

4. Cookies

The Site doesn't use a cookie consent banner or cookie management tool. The only cookies currently set are the standard Google Analytics cookies described above — we don't use cookies for advertising or retargeting. Most browsers let you block or delete cookies in their settings, and you can install the Google Analytics Opt-out Browser Add-on if you'd like to opt out of Google Analytics specifically.

5. How we use information

• To respond to your inquiries and prepare for calls you've booked
• To provide, maintain, and improve our services and the Site
• To understand how visitors use the Site so we can make it better
• To comply with legal obligations

6. How we share information

We don't sell your personal information, and we don't share it with third parties for their own marketing purposes. We share information only with:

• Google, as our analytics and search-visibility provider (Google Analytics, Google Search Console)
• Calendly, as our scheduling provider, if you book a call through the Site
• Service providers who help us run our business (e.g., hosting, email), who are only permitted to use information to provide those services
• As required by law, or to protect our rights, property, or safety, or that of others

7. Data retention

We keep information for as long as it's reasonably necessary for the purposes described above, or as required by law. Analytics data is retained according to Google's default Google Analytics retention settings.

8. Your choices and rights

We're a small, Illinois-based agency. We don't sell personal information, and we don't track visitors for advertising purposes, so most requests are simple to handle — email us at hello@webstackstrat.com and we'll do our best to help, regardless of where you're located. You can ask us what information we have about you, ask us to correct or delete it, or ask us to stop using it.

If you're located in the European Economic Area, the UK, or California, you may have additional rights under the GDPR, UK GDPR, or the CCPA/CPRA, respectively. We don't specifically target our services to individuals in the EEA or UK, and we don't sell or "share" personal information as those terms are defined under the CCPA.

9. Children's privacy

The Site isn't directed to children under 13, and we don't knowingly collect personal information from children under 13.

10. Third-party links

The Site may link to third-party sites, such as our social media profiles. We aren't responsible for the privacy practices of those sites — check their policies separately.

11. Security

We take reasonable measures to protect the information we have, but no method of transmission or storage is 100% secure, and we can't guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent changes.

13. Contact us

Questions about this Privacy Policy? Email hello@webstackstrat.com or call 708.218.8405.