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Turning an Outdated Website Into a Local Lead-Generation Engine

[Client testimonial placeholder]

  • Squarespace
  • Google Business Profile
  • Local SEO
  • Conversion-Focused UX
  • Review Funnel
Web Design & DevelopmentTechnical SEO & AIO

When Bert Black Partners first came to us, their website gave visitors no direction — no calls to action — wasn't SEO optimized, and the business had no Google Business Profile at all. For a local contractor, that last piece is especially costly.

The work covered two fronts. First, we set up their Google Business Profile along with a review funnel: five-star reviews get routed straight to Google to be posted publicly, while anything four stars or under is sent to a private feedback form instead, so only the best reviews ever reach Google. Second, we completely redesigned the website around conversion and local SEO — calls to action throughout the site that drive visitors to either call or message, plus individual, locally-optimized pages for each service they offer.

Together, the Google Business Profile, the review funnel, and the redesigned site let Bert Black Partners get more out of their existing network while also growing organically — putting them in a strong position for future growth, especially alongside their other outreach efforts.

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